Asked by JORDAN ESCOBAR on May 22, 2024

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Manu needs data and information about households and consumers in the Midwest.Since he wants free information that he can collect quickly,he will search government agencies for studies and census data.Which term describes the type of research Manu is gathering?

A) preliminary research
B) primary research
C) secondary research
D) statistical research

Preliminary Research

Initial investigations or studies conducted to gather basic information before embarking on a more detailed project or research.

Secondary Research

The collection and analysis of existing research and data, as opposed to conducting original experiments or surveys.

Statistical Research

A method of gathering, analyzing, interpreting, and presenting data in a quantifiable form to draw conclusions, make predictions, or inform decisions.

  • Understand the role of research in PR strategy and the use of both primary and secondary research.
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KD
kalsang dolmaMay 23, 2024
Final Answer :
C
Explanation :
Secondary research involves utilizing existing data and information from sources such as government agencies, industry reports, and academic research. Manu's search for data and information from government agencies falls under the category of secondary research.