Asked by Austin Dreher on Feb 18, 2024



Why is building a buyer persona better than developing research in customer demographics and psychographics?


A way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them.

  • Personalization: By creating a buyer persona, businesses can tailor their marketing strategies and messages to specific individuals, resulting in more personalized and effective communication.
  • Identifying pain points: Buyer personas help businesses identify the pain points and challenges faced by their target audience, enabling them to develop products or services that address these specific needs.
  • Understanding the target audience: Building a buyer persona allows businesses to gain a deeper understanding of their target audience by going beyond basic demographics and psychographics.

Verified Answer

volcy destine

Feb 18, 2024

Final Answer :
Demographics and psychographics can be helpful,but the buyer persona goes deeper and offers a more complete picture of the customer,especially with respect to behavior.At best they give you a buyer profile,which is mostly demographic information and general data about daily habits.Buyer personas,however,are developed through interviews with prospective customers (when it is done well),which offers a picture of their needs or interests,attitudes,trusts,influence,and the relevance of your product to them.