Asked by Zipporah Woodson on Feb 18, 2024



Journey mapping is key to developing empathy for your customers.


People who populate the segments of a market served by the offering.

  • Identifying pain points and areas for improvement in the customer journey
  • Enhancing customer satisfaction and loyalty
  • Understanding the customer's perspective and experience

Verified Answer

Jackie Cartwright

Feb 18, 2024

Final Answer :
Explanation :
Journey mapping involves understanding the customer's experience throughout the entire journey with a product or service. This allows companies to identify pain points and areas for improvement, leading to a more customer-centric approach. By walking in the customer's shoes and experiencing their journey, companies can develop empathy for their customers and create solutions that better meet their needs.