Asked by Aleksei Vandyshev on Feb 18, 2024
Verified
How does the combination of demographics and psychographics help the entrepreneur to create a buyer persona?
A) It both identifies the broad characteristics of the customer,and then analyzes their behavior profiles.
B) It largely doesn't; at best,it helps the entrepreneur create a buyer profile.
C) It matches characteristics that determine product need with psychological aspects that would encourage purchase.
D) The combination of broad demographic characteristics and psychological components of a population yield reliable predictions of behavior.
- Understanding demographics helps the entrepreneur identify the broad characteristics of the customer.
- Analyzing psychographics helps the entrepreneur understand the behavior profiles of the customer.
- Combining demographics and psychographics allows the entrepreneur to create a comprehensive buyer persona.
Verified Answer
KP
Learning Objectives
- Understanding demographics helps the entrepreneur identify the broad characteristics of the customer.
- Analyzing psychographics helps the entrepreneur understand the behavior profiles of the customer.
- Combining demographics and psychographics allows the entrepreneur to create a comprehensive buyer persona.
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