Asked by Hagai Ulina Marbun on Feb 18, 2024



Buyer personas provide the entrepreneur with more behavioral information about potential customers than psychographics.


An individual or a group who creates something new—a new idea, a new item or product, a new institution, a new market, a new set of possibilities.

  • By creating buyer personas, entrepreneurs can identify patterns and trends in customer behavior, allowing them to tailor their marketing strategies accordingly.
  • Buyer personas provide entrepreneurs with a deeper understanding of customer needs, motivations, and pain points, enabling them to develop products or services that better meet those needs.
  • Understanding buyer personas helps entrepreneurs gain insights into the specific behaviors and preferences of potential customers.

Verified Answer

Sydney Cihak

Feb 18, 2024

Final Answer :