Which type of marketing approach requires a firm to customize its marketing mix for various target market segments?

A) specialty marketing
B) concentrated marketing
C) differentiated marketing
D) undifferentiated marketing

Differentiated Marketing

A marketing strategy where a company targets several market segments, offering tailored products or services to meet the specific needs of each segment.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products. It typically includes product, price, place, and promotion.

Concentrated Marketing

A strategy that focuses on targeting a small, well-defined consumer segment or niche market.