Asked by Mateo Hoyos on Jul 17, 2024
Verified
Kent wants to survey recent customers about the quality of service they received at his small cell phone repair shop. He has customers' mailing and e-mail addresses. Kent will likely use an online survey primarily because it offers
A) relatively low response rates.
B) the ability to share video with respondents.
C) the ability to ask sensitive questions with anonymity.
D) fast responses at a lower cost.
E) the opportunity to survey both existing and potential customers.
Online Survey
A data collection method using the internet to gather respondents' answers to a set of questions, used for research purposes.
Response Rates
The percentage of people who reply or respond to a particular call-to-action in marketing research, advertising, or promotional activities.
Anonymity
The state of being anonymous, where an individual's identity is not known or disclosed.
- Recognize the various types of marketing research methods and their application in different scenarios.
Verified Answer
KZ
Katerina ZizisJul 17, 2024
Final Answer :
D
Explanation :
Online surveys offer fast responses at a lower cost, making them a great choice for small businesses with limited resources. Additionally, they can easily reach a large number of customers with provided mailing and e-mail addresses, and offer the ability to track responses in real time.
Learning Objectives
- Recognize the various types of marketing research methods and their application in different scenarios.