When the text used the example of Fuze setting up a mock store aisle full of beverages and watching how participants react to various types of packaging or where beverages are positioned in the aisle, it was describing marketing research that involves __________.

Observational Research

A method of collecting data by watching subjects' behaviors, actions, or proceedings in their natural setting without interference or manipulation by the researcher.

Mock Store Aisle

A simulated retail space used for research, training, or promotional purposes, mimicking an actual store environment.