Asked by Laura Bouchie on Jun 16, 2024

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When a company purchases background information on the market,industry,etc. ,to help aid in the decision-making process,they are engaging in which of the following types of research?

A) Ethnographic research.
B) Social media research.
C) Secondary research.
D) Primary research.
E) Observational research.

Secondary Research

The process of gathering and analyzing existing data that was collected by another person or organization, such as reports, studies, or statistics, saving time and expense compared to conducting primary research.

Decision-making Process

The cognitive process leading to the selection of a belief or course of action among several possible alternative options.

Market

Definition: A defined area or arena in which commercial dealings occur, including buying, selling, and exchange of goods or services.

  • Understand different types of research methodologies used in marketing.
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AH
Alexandra HermanJun 21, 2024
Final Answer :
C
Explanation :
Secondary research involves utilizing existing information and data to aid in decision-making. This can include reports, articles, and other previously published sources of information.