Frito-Lay used the Minneapolis-St.Louis area as a test market for their multigrain snack,Sunchips,as a way to gather experiential data.Frito-Lay's use of a test market is an example of which of the following types of research?

A) Ethnographic research.
B) Social media research.
C) Secondary research.
D) Primary research.
E) Observational research.

Test Market

A geographic region or demographic group used to gauge the potential success of a product or service in the larger market by observing its performance in a controlled setting.

Experiential Data

Information collected from interactions and experiences with products or services, often used to gain insights into customer satisfaction and needs.

Primary Research

Original research conducted to gather fresh data firsthand, as opposed to analyzing existing data in secondary research.