Asked by Hannah Siegel on Mar 10, 2024
Verified
Which of the following would most likely include a trial sample or request consumers to complete a questionnaire to receive a free product sample?
A) Trade advertising
B) Industrial advertising
C) Cooperative advertising
D) Retail advertising
E) Direct-mail advertising
Direct-Mail Advertising
A marketing strategy that involves sending promotional materials or correspondence directly to potential customers through postal mail.
Trial Sample
A small quantity of a product distributed for free or at a minimal cost to consumers for the purpose of testing its effectiveness or appeal.
Questionnaire
A set of structured questions used for gathering information or opinions from individuals.
- Identify and understand the objectives behind various types of sales promotions.
- Recognize the importance and methods of consumer and trade sales promotion in marketing strategy.
Verified Answer
MK
Mackenzie KiserMar 10, 2024
Final Answer :
E
Explanation :
Direct-mail advertising often includes trial samples or requests for consumers to complete a questionnaire to receive a free product sample, as it targets consumers directly and aims to elicit an immediate response or action from them.
Learning Objectives
- Identify and understand the objectives behind various types of sales promotions.
- Recognize the importance and methods of consumer and trade sales promotion in marketing strategy.