Sheila Dunn is the author of a children's book. A retail bookstore chain has agreed to advertise Sheila's book aggressively with lots of countertop literature racks, posters, banners, and life-size images of the characters from her book. All of these are examples of:

A) trade sales promotion.
B) point-of-purchase displays.
C) shelf positioning.
D) shelf facing.
E) retailer premiums.

Question

alberto fernandez · Accepted Answer

Final Answer : B, Explanation :  The described methods (countertop literature racks, posters, banners, and life-size images of characters) are all examples of point-of-purchase displays, which are promotional materials placed in a retail store to attract customers' attention to a product.

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