Asked by ????????? ?????? on May 11, 2024
Verified
Kellogs cereal manufacturer recently offered miniature versions of a popular cartoon character in their cereal boxes. The term used for this marketing tool is:
A) premium.
B) reward.
C) bonus.
D) incentive.
E) discount.
Premium
refers to the amount paid for an insurance policy or the additional cost above the normal price for a product or service perceived to be of higher quality.
- Recognize and comprehend the goals associated with different kinds of sales incentives.
- Appreciate the value and strategies of consumer and trade sales promotion as part of marketing strategy development.
Verified Answer
RV
Ricardo VidalMay 13, 2024
Final Answer :
A
Explanation :
Premiums are items that a company offers for free or at a reduced price as an incentive to purchase their product, such as toys in cereal boxes.
Learning Objectives
- Recognize and comprehend the goals associated with different kinds of sales incentives.
- Appreciate the value and strategies of consumer and trade sales promotion as part of marketing strategy development.