Asked by Patel Fenil on Apr 25, 2024
Manufacturers are LEAST likely to use premiums for:
A) getting prospects to request further information.
B) boosting the future sales of fast moving products.
C) getting customers to come into the retail store.
D) persuading prospects to sample the product.
E) introducing a new product.
Premiums
Extra payments required for insurance coverage or additional costs added to the usual price of services or goods, often in exchange for higher quality or added benefits.
Fast Moving Products
Products that are sold quickly and in large volumes, often requiring frequent restocking.
- Understand the significance and techniques of consumer and trade sales promotion within a marketing strategy.
Learning Objectives
- Understand the significance and techniques of consumer and trade sales promotion within a marketing strategy.
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