Asked by habibatou diallo on Apr 26, 2024
Verified
A premium is an article of merchandise offered as an incentive to the user to sample a product or visit a store.
Premium
Refers to a payment made for insurance coverage or an amount paid for a product/service above its standard cost.
Merchandise
Goods to be bought and sold, typically in a retail environment.
Incentive
A reward or benefit offered to motivate or encourage specific actions or behaviors from individuals or groups.
- Determine and contrast the different kinds of sales promotions and their intended outcomes.
Verified Answer
OL
Octavio LimpiasApr 26, 2024
Final Answer :
True
Explanation :
A premium is indeed an incentive given to consumers, often in the form of merchandise, to encourage them to try a product or visit a store.
Learning Objectives
- Determine and contrast the different kinds of sales promotions and their intended outcomes.
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