Asked by shanti manokaran on Jul 11, 2024

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Which of the following best completes the sentence,'From a customer perspective,______ means customers' behavioral manifestation toward a brand or firm,beyond purchase,resulting from motivational drivers.'?

A) Participation.
B) Engagement.
C) Interaction.
D) Motivation.
E) None of these.

Motivational Drivers

Fundamental internal forces or reasons that stimulate and direct human behavior towards achieving personal or professional goals.

Behavioral Manifestation

The outward expression or display of individual behavior patterns, often analyzed in psychological studies.

Engagement

The level of interaction and participation between a brand and its audience, often measured through actions such as likes, shares, comments, and time spent.

  • Describe the significance of engagement from a customer's perspective and its impact on brand.
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Tipson MaletiJul 17, 2024
Final Answer :
B
Explanation :
The sentence is discussing the behavioral manifestation of customers towards a brand or firm which goes beyond just purchase behavior. This suggests that the customers are actively involved or engaged with the brand or firm. Participation, interaction, and motivation are all important factors, but they don't fully capture the meaning of the sentence. Therefore, option (B) is the best choice to complete the sentence.