Asked by Alexis Singleton on Jun 05, 2024
Verified
Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?
A) ZMOT.
B) Verification.
C) FMOT.
D) SMOT.
E) GMOT.
FMOT
The "First Moment of Truth," a marketing term referring to the first interaction between a customer and a product on the store shelf or online, crucial for making a good impression.
- Distinguish between different elements that impact online buying choices of consumers.
Verified Answer
TS
Theresa SyrettJun 11, 2024
Final Answer :
D
Explanation :
SMOT stands for Second Moment of Truth, which refers to the moment when a consumer uses a product and experiences satisfaction or dissatisfaction, reflecting their direct interaction with the product's performance.
Learning Objectives
- Distinguish between different elements that impact online buying choices of consumers.