Albert really enjoys effortful cognitive activity and when he goes on a plane ride he purchases activity books containing challenging analogical and mathematical puzzles to pass the time. What would trait theory say about Albert?

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Stephanie Ricci · Accepted Answer

Final Answer : Albert is likely high in the trait of need for cognition. Consumers who are high in need for cognition enjoy thinking extensively about things like products and their attributes. Those low in need for cognition are more like to take shortcuts or rely on their feelings when making decisions, as opposed to thinking carefully.

Albert really enjoys effortful cognitive activity and when he goes on a plane ride he purchases activity books containing challenging analogical and mathematical puzzles to pass the time. What would trait theory say about Albert?

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