Which of the following is the problem associated with using the formula sales approach without knowing customers' needs?

A) It will reduce the buyer-seller interaction and make the job difficult for the salesperson.
B) The customer will raise objections only at the closing stage and complicate the sale.
C) The salesperson cannot implement any trial closes with confidence.
D) The customer may not respond to the salesperson's questions.
E) Customer objections may arise early in the presentation.

Question

Vignesh Narayanan · Accepted Answer

Final Answer : E, Explanation :  Using the formula sales approach without knowing customers' needs may result in customer objections arising early in the presentation, which can complicate the sale and make it difficult for the salesperson to move forward with the presentation. It is important to identify and address customer needs throughout the presentation to prevent objections from arising too early.

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