Asked by Carmen Ortega on Jul 04, 2024
Verified
Discuss how the influencer marketing model affects consumers' online presence. Provide specific examples and mediums used.
Influencer Marketing Model
A strategy in marketing that focuses on using key leaders or influencers to drive a brand’s message to the larger market.
Online Presence
The visibility and availability of a brand or individual on the internet through websites, social media, and other online platforms.
- Comprehend the principle of social influence and its effect on the behaviors of consumers.
- Explain the concept of reference groups and illustrate their significance in marketing strategies.
Verified Answer
ZK
Zybrea KnightJul 06, 2024
Final Answer :
The influencer marketing model basically replicates the "cool kid" phenomenon we all experienced in high school. The cool kid sets the standard that others then imitate. Now, imagine that cool kid is online so that millions of the rest of us can find out exactly what he or she is wearing, listening to, and so on.
Marketers are intent on finding these people and getting on their good sides. For example, Marc Jacobs launched a #castmemarc campaign to recruit beauty bloggers the company would feature in a how-to video series. Over 100 000 aspiring beauty buffs applied, and the luxury brand picked five winners.
Marketers are intent on finding these people and getting on their good sides. For example, Marc Jacobs launched a #castmemarc campaign to recruit beauty bloggers the company would feature in a how-to video series. Over 100 000 aspiring beauty buffs applied, and the luxury brand picked five winners.
Learning Objectives
- Comprehend the principle of social influence and its effect on the behaviors of consumers.
- Explain the concept of reference groups and illustrate their significance in marketing strategies.