________ ________ captures a firm's brand across most social media sites by monitoring over 100 platforms, isolating relevant keywords and measuring the brand's impact online.

Social Monitoring

The process of listening to and analyzing public conversations around specific topics, brands, or industries on social media platforms for insights and opportunities.

Brand Impact

The effect that branding has on consumer perception and decision-making.

Relevant Keywords

Key terms that are directly related to a topic or subject, used to enhance searchability and targeting in content and online marketing.