Sentiment analysis is a tool to understand what about the brand?

A) How users talk about the brand
B) How non-users represent the brand and its users
C) The strength of feeling towards the brand
D) All of these

Sentiment Analysis

The process of using natural language processing and text analysis techniques to understand and categorize opinions expressed in text.

Strength of Feeling

The intensity or depth of an individual's emotional response or attachment to an idea, object, or entity.

Talk About the Brand

A marketing strategy that focuses on initiating conversations and engagement around a brand to increase awareness and affinity.