In a classic example of segmentation strategy, years ago Swift Meat Company transformed turkey meat into "Butterball" turkeys. In doing so, the company

A) differentiated its product.
B) streamlined its delivery process.
C) created a new class of micromarketing.
D) defined consumers' basic needs.
E) redefined mass customization.

Segmentation Strategy

Segmentation Strategy involves dividing a broad market into distinct subgroups of consumers with common needs or characteristics, to target them more effectively.

Butterball Turkeys

A brand known for its turkey products, including whole turkeys and turkey meats, popular in the United States especially during festive seasons.

Swift Meat Company

A historic American corporation involved in the meat packing industry, now part of JBS S.A.