Asked by M'Kayla McGee on Jul 16, 2024

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Gail must decide which college to attend. This will be the most important, riskiest, and most expensive decision she will ever make. She will be engaged in

A) low-involvement decision making.
B) extended problem solving.
C) habitual decision making.
D) prepurchase dissonance.
E) limited problem solving.

Extended Problem Solving

A detailed evaluation approach by consumers when faced with significant purchase decisions, involving extensive information gathering and analysis.

Riskiest Decision

A choice or action taken in uncertainty that carries the highest potential for significant negative consequences.

  • Absorb information regarding the different types of consumer decision-making mechanisms and the variables affecting them, such as engagement levels.
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JS
jatinder singhJul 21, 2024
Final Answer :
B
Explanation :
Gail's decision to choose a college is a high-involvement decision as it requires significant investment of time, money, and effort. It is also a risky decision as it can impact her future career prospects. Hence, Gail is likely to engage in extended problem-solving to carefully evaluate her options before making a decision.