The consumer's level of involvement can lead to two types of buying decisions: ________ or ________.

A) extended problem solving; limited problem solving
B) culturally influenced; autonomous
C) economic; social
D) physiological\safety; esteem\self-actualization
E) habitual; extended

The consumer's level of involvement can lead to either extended problem solving or limited problem solving. Extended problem solving occurs when the consumer is highly involved in the decision-making process and takes a significant amount of time and effort to make a decision. Limited problem solving occurs when the consumer has a low level of involvement and makes a quick and simple decision without much research or thought.