When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?

A) Confirmation bias.
B) Verification.
C) Similar life experiences.
D) False equivalency.
E) Influence tactics.

Similar Life Experiences

Experiences that are alike or share common aspects, often bringing people together or influencing their perspectives.

Confirmation Bias

Definition: A cognitive bias that involves favoring information that confirms previously existing beliefs or biases, often leading to skewed or selective perception of evidence.

Influence Tactics

Strategies or actions designed to change another's behaviors or perceptions.