Which of the following is true of negative reviews and ratings on retail websites?

A) Gives consumers information needed to assess risk.
B) Minimizes perceived performance and financial risk associated with purchases.
C) Enhances credibility and removes the fear of 'too good to be true'
D) Gives retailers valuable information on products that should be improved or discontinued.
E) All of the above.

Negative reviews and ratings on retail websites serve multiple purposes: they provide consumers with information needed to assess the risk of a purchase, minimize perceived performance and financial risk by setting realistic expectations, enhance the credibility of the website by showing a range of opinions and removing the fear of 'too good to be true', and give retailers valuable feedback on products that may need improvement or discontinuation.