Asked by Jakob Deckard on Jun 16, 2024
Verified
What are two personal influences on consumers' buying behavior?
Personal Influences
The effects that individuals' personalities, preferences, and characteristics have on their decisions and behaviors.
Buying Behavior
The decision processes and acts of individuals involved in buying and using products, influenced by psychological, social, and economic factors.
- Understand the personal influences on consumers' buying behavior.
Verified Answer
CM
Learning Objectives
- Understand the personal influences on consumers' buying behavior.
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