Asked by Yanna Listana on May 31, 2024
Verified
What is the first step in the public relations campaign process?
A) developing a strategy
B) conducting research
C) determining objectives
D) communicating an idea
Public Relations Campaign
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Developing Strategy
The process of outlining and implementing plans to achieve specific organizational objectives and goals.
- Recognize the stages and elements that comprise the process of a PR campaign.
Verified Answer
TM
Taylor MeinenJun 07, 2024
Final Answer :
B
Explanation :
The first step in the public relations campaign process is conducting research to identify target audiences, understand their perspectives and behaviors, and gather information about the issue or topic being addressed. Only after this research is done can a strategy be developed, objectives determined, and ideas communicated effectively.
Learning Objectives
- Recognize the stages and elements that comprise the process of a PR campaign.
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