Asked by Sanna Gunnarsson on May 11, 2024
Verified
Why did TD Bank implement a campaign targeting the Hispanic community in four major markets?
A) Hispanics are the fastest growing U.S.demographic yet they are under-utilizing banking and financial services.
B) TD Bank would like to expand its locations into Central and South America.
C) The President of TD Bank is Hispanic.
D) TD Bank wanted to promote its image as "America's Most Convenient Bank."
Hispanic Community
A demographic group characterized by shared heritage, culture, language, and often a common geographic origin or ancestry.
TD Bank
A multinational banking and financial services corporation based in Toronto, Canada, known for offering a wide range of banking products and services.
Banking Services
Financial services provided by banks, including savings and checking accounts, loans, and investment services.
- Discern the objectives and strategies that contribute to triumphant public relations initiatives.
Verified Answer
Learning Objectives
- Discern the objectives and strategies that contribute to triumphant public relations initiatives.
Related questions
When Determining the Effectiveness of Public Relations Campaigns,return on Investment ...
Which of the Following Is the Best Method for Measuring ...
Identify the Steps of the ROPES Process ...
Motivational Objectives Are More Complex Than Informational Objectives Yet They ...
What Is the First Step in the Public Relations Campaign ...