Asked by J’Myaa Tameriaa on Jul 02, 2024
What is a sales territory? What are the major reasons for forming sales territories?
Sales Territory
A specific geographic area or segment of customers assigned to a salesperson or team for the purposes of marketing and sales.
Forming Sales Territories
The process of dividing a market into distinct geographic areas in order to assign sales responsibilities, optimize coverage, and maximize sales efficiency.
- Understand the rationale for sales territory design and its impact on sales efficiency.
Learning Objectives
- Understand the rationale for sales territory design and its impact on sales efficiency.
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