Asked by J’Myaa Tameriaa on Jul 02, 2024

What is a sales territory? What are the major reasons for forming sales territories?

Sales Territory

A specific geographic area or segment of customers assigned to a salesperson or team for the purposes of marketing and sales.

Forming Sales Territories

The process of dividing a market into distinct geographic areas in order to assign sales responsibilities, optimize coverage, and maximize sales efficiency.

  • Understand the rationale for sales territory design and its impact on sales efficiency.