It is wise to use the account segmentation approach in a market with heterogeneous needs.

Account segmentation is a strategy of dividing customers into different segments based on their needs, preferences, and behaviors. In a market with heterogeneous needs, customers have different requirements, which makes it challenging for businesses to develop a one-size-fits-all marketing strategy. Account segmentation helps companies create targeted marketing campaigns specific to each customer segment, which ultimately leads to higher customer satisfaction and increased sales.