Asked by Lorie Jackson on May 07, 2024
Verified
"To increase the product assortment purchased by current customers by two percent during the next three months," is an example of a(n) :
A) market quota.
B) derived demand.
C) account objective.
D) future product quotient.
E) net product forecast.
Account Objective
The specific goals a company aims to achieve with a particular customer or account, such as increasing sales or enhancing relationships.
Market Quota
A specific volume of sales target set for a product or service in a particular market within a specific time frame.
Derived Demand
A demand for a product or service that arises from the demand for another product or service.
- Identify the importance of sales quotas in motivating sales achievements and governing territories.
Verified Answer
MF
Mohamad Firdaus SuhailalMay 14, 2024
Final Answer :
C
Explanation :
This is an example of an account objective, which is a specific goal set for an individual customer account. The objective is to increase the variety of products purchased by current customers by two percent within the next three months. This goal relates directly to the account and is specific in terms of the amount (two percent) and timeframe (three months).
Learning Objectives
- Identify the importance of sales quotas in motivating sales achievements and governing territories.