Asked by Zachary Wages on May 09, 2024
Verified
What element of the control section of the marketing plan defines the actions the company will take if the initial marketing strategy does not achieve results?
A) the contingency plan
B) the organizational structure
C) the situation analysis
D) the implementation plan
E) the strategic plan
Contingency Plan
A strategy or plan prepared in advance to deal with possible future emergencies, changes, or unexpected events.
- Gain an understanding of the intention and critical components of a marketing strategy.
Verified Answer
KS
Kennedy SettjeMay 13, 2024
Final Answer :
A
Explanation :
The contingency plan is specifically designed to outline the actions a company will take if the initial marketing strategy does not achieve the desired results, ensuring the company is prepared to respond effectively to various outcomes.
Learning Objectives
- Gain an understanding of the intention and critical components of a marketing strategy.
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