According to the generic marketing plan presented in the text,which of the following would NOT be included in the projections section?

A) risks
B) budgets
C) weaknesses
D) profit models

Projections Section

Part of a business plan or report that includes forecasted financial statements or other future expectations.

Profit Models

Profit models describe the ways in which a business generates revenue and profits, including the identification of revenue sources, cost structures, and profit margins.

Risks

Potential events or conditions that could have a negative impact on objectives, operations, or outcomes, requiring management and mitigation strategies.