Which element of a marketing plan allocates financial resources across activities?

A) competitive advantages
B) situation assessment
C) value chain
D) budget

Competitive Advantages

The conditions or attributes that allow a company to produce goods or services better or more cheaply than its rivals, leading to a market advantage.

Situation Assessment

The process of evaluating the current state of an environment or situation to make informed decisions.

Value Chain

Refers to the full range of activities that businesses go through to bring a product or service from conception to delivery and beyond.