Asked by Delaney Colleen on Jul 24, 2024

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Which of the following is a true statement about forecasts,budgets and marketing mix plans?

A) They should be developed independently.
B) They should be developed with a BCG Matrix.
C) They should be developed simultaneously.
D) They should be developed with a SWOT analysis.

Forecasts

Future predictions about various aspects such as sales, weather, economic trends, based on historical data, current conditions, and analytical models, crucial for planning and preparation.

Budgets

Financial plans outlining an organization's projected revenue, expenses, and cash flow over a specific period.

Marketing Mix Plans

Strategies that involve the adjustment and optimization of product, price, place, and promotion to effectively engage with a target market.

  • Discern the components and relevance of a marketing proposal.
  • Learn the approach of formulating and amending strategies and financial allocations in marketing.
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HL
Helio LeyvaJul 31, 2024
Final Answer :
C
Explanation :
Forecasts, budgets and marketing mix plans should be developed simultaneously as they are interrelated and affect each other. Developing them independently may result in inconsistencies and inefficiencies. Using BCG matrix or SWOT analysis can be helpful in developing these plans, but it is not a requirement.