According to the text,what should immediately follow the executive summary of a marketing plan?

A) corporate mission statement
B) financial and profit model
C) marketing mix outline
D) situation assessment

Executive Summary

A concise overview of a business plan or document, highlighting its main points, goals, and recommendations, meant to give readers a quick preview.

Marketing Plan

A comprehensive document that outlines a company's overall marketing efforts, including strategies, objectives, and activities to achieve them.

Corporate Mission Statement

A concise declaration of a company’s core purpose and focus that normally remains unchanged over time, guiding its strategic decisions and organizational culture.