Asked by Emily Lutsock on May 07, 2024
Verified
Bob wasn't sure what kind of salsa to get for his Super Bowl party. It seemed like there were dozens to choose from. He sampled salsa at the store and tried four, rejected two, and bought several jars of the two he really liked. He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it. What affected Bob's purchase decision?
A) cultural norms
B) a reference group
C) social factors
D) in-store advertisements
E) the sensory situation
Sensory Situation
Environments or scenarios that are primarily designed to impact, engage, or stimulate the sensory perceptions of individuals.
Cultural Norms
The shared expectations and rules that guide behavior of people within social groups, influencing values, practices, and social interactions.
In-store Advertisements
Marketing and promotional displays located within a retail environment, aimed at influencing customer purchase decisions on the spot.
- Comprehend the impact of individual and contextual elements on consumer outlooks and buying actions.
Verified Answer
Learning Objectives
- Comprehend the impact of individual and contextual elements on consumer outlooks and buying actions.
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