Asked by Shavon Bashir on Jun 11, 2024
Verified
While on vacation, Linda's camera was stolen. Not wanting to waste vacation time shopping for a new camera, Linda simply purchased another camera just like her old one. For Linda, the ________ was low.
A) perceived benefit versus perceived cost of search
B) locus of control for this decision
C) determinant attribute for this decision
D) universal set of camera options
E) prepurchase dissonance factor
Perceived Benefit
The personal value or advantage that consumers believe they will receive from using a product or service.
Universal Set
Includes all possible choices for a product category.
Camera Options
Various features or settings available on a camera that allow the user to customize how photographs are taken, such as aperture, shutter speed, and ISO.
- Understand the influence of personal and environmental factors on consumer attitudes and purchase behavior.
Verified Answer
SY
Shilpa YadavJun 14, 2024
Final Answer :
A
Explanation :
Linda decided to simply purchase another camera just like her old one instead of shopping for a new one because the perceived benefit of finding a new camera did not outweigh the perceived cost of search, such as the time and effort it would take to research and purchase a new camera. Therefore, the perceived benefit versus perceived cost of search was low.
Learning Objectives
- Understand the influence of personal and environmental factors on consumer attitudes and purchase behavior.
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