Asked by Frisca Kim Lun on May 10, 2024
Verified
The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as ________ selling.
Personal-Selling
A direct sales approach where salespeople interact face-to-face with potential buyers to promote and sell products or services.
- Discern the main stages and functions within the personal-selling operation.
Verified Answer
AV
Learning Objectives
- Discern the main stages and functions within the personal-selling operation.
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