________ marketing is based on the idea that important customers require constant attention.

A) Transaction
B) Relationship
C) Quality
D) Transformational
E) Partnership

Transaction Marketing

A traditional marketing strategy that focuses on single, short-term sales transactions rather than building long-term relationships with customers.

Relationship Marketing

A strategy aimed at building long-term relationships with customers rather than focusing solely on individual transactions, emphasizing customer loyalty and engagement.

Quality Marketing

Strategies and efforts focused on creating and promoting high-quality products or services to meet customer expectations.