The RATER service-quality dimension that relates to the provision of caring and individualized attention to customers is

A) assurance.
B) reliability.
C) responsiveness.
D) professionalism.
E) empathy.

The RATER service-quality dimension that relates to the provision of caring and individualized attention to customers is empathy. This dimension refers to the ability of service providers to show concern and understanding towards customers, listen to their needs, and provide personalized solutions. Assurance relates to the knowledge and competence of employees, reliability refers to consistent performance, responsiveness relates to promptness and willingness to help, and professionalism refers to the behavior and attitudes of employees.