According to the Texas A&M researchers, customers consistently rank ____ as the most important service-quality dimension.

A) empathy
B) responsiveness
C) consistency
D) assurance
E) reliability

Service-Quality Dimension

Different aspects or factors that contribute to the evaluation of service quality, such as responsiveness, reliability, assurance, empathy, and tangibles.

Texas A&M

A renowned public research university located in College Station, Texas, known for its contributions to academics, research, and athletics.

Reliability

The degree to which a product, service, or system consistently performs according to its intended or designed function over time.