Asked by Jessica Lapnow on May 09, 2024

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The production era continued until consumer demand could not keep up with the growth in production and new strategies were needed to maximize success.

Production Era

A historical period in business thought where the focus was primarily on production efficiency and manufacturing output, often at the expense of customer needs or desires.

Consumer Demand

The desire of purchasers for products or services that they are willing and able to buy at given prices.

New Strategies

Innovative approaches and plans developed to achieve specific goals or solve problems, often in response to changes in the environment or industry trends.

  • Differentiate among various marketing theories and perspectives.
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Noxolo StellaMay 15, 2024
Final Answer :
True
Explanation :
The production era, which lasted until the 1920s, was characterized by businesses focusing on production efficiency and scale, assuming that products would sell as long as they were available and affordable. It ended when it became clear that simply producing goods was not enough to guarantee sales due to market saturation and changing consumer needs, leading to the development of new marketing strategies focused on understanding and meeting consumer demands.