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Asked by Daniel Bathaei on Jun 21, 2024

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A firm with a market orientation most likely coordinates its strategies and activities around ________ and ________.

A) sales; profits
B) market share; quality
C) employees; consumers
D) customers; competitors

Market Orientation

A business philosophy where the company prioritizes identifying and meeting the needs of its customers through its product mix.

Strategies

Plans of action designed to achieve long-term or overall goals and objectives.

Competitors

Other businesses or individuals that offer similar products or services and vie for the same target market's attention and resources.

  • Acknowledge the significance and fundamental elements of market orientation in enterprises.
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GH
grace heltonJun 24, 2024
Final Answer :
D
Explanation :
A market orientation means that a firm focuses on meeting the needs and wants of its customers. Therefore, it coordinates its strategies and activities around its customers and competitors to stay competitive in its industry. Choices A, B, and C may be important considerations, but they are not the primary focus of a firm with a market orientation.

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