Which statement reflects the philosophy of the market-oriented era?

A) A good product will sell itself.
B) The customer is king.
C) Firms should take advantage of a seller's market.
D) Advertising and personal selling should be emphasized in order to make the sale.
E) Firms should focus on value.

Market-oriented Era

A period where businesses prioritize identifying and fulfilling the preferences and needs of their customers through product development and targeted marketing.

Good Product

A product that meets or exceeds customer expectations in terms of quality, performance, and value, contributing to customer satisfaction and loyalty.

Customer is King

A business philosophy that emphasizes the importance of customer satisfaction and prioritizing customer needs in company decisions.