Asked by Adney Guerrero on Jun 11, 2024
Verified
The ________ orientation of the mid-twentieth century led firms to focus on "making marketable products."
A) sales
B) customer
C) strategic
D) managerial
Mid-Twentieth Century
A period spanning the middle decades of the 20th century, often characterized by significant social, political, and technological changes.
Marketable Products
Products that have sufficient demand and appeal in the market to be sold profitably.
Sales Orientation
A business approach that prioritizes the selling of products and services over understanding the needs and preferences of the consumer, focusing on sales volume.
- Differentiate between the production, product, sales, and market orientations.
Verified Answer
AN
Adriana NicoleJun 14, 2024
Final Answer :
A
Explanation :
The sales orientation of the mid-twentieth century placed emphasis on selling existing products to customers, rather than understanding and fulfilling customer needs. The goal was to make products that could be marketed and sold successfully.
Learning Objectives
- Differentiate between the production, product, sales, and market orientations.