After the dentist spent almost $600 to purchase the Apollo Whitening System to use with patients who want their teeth bleached, he learned that a more efficient system with fewer potential side effects was available for $400. From this information you know the dentist most likely experienced:

A) misinformation.
B) information overload.
C) purchase satisfaction.
D) a communication barrier.
E) purchase dissonance.

Question

Babatunde Fadoju · Accepted Answer

Final Answer : E, Explanation :  The dentist likely experienced purchase dissonance, which occurs when a buyer has regrets or doubts after making a purchase, especially upon learning that a better or cheaper option was available.

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