Asked by Maren Williams on May 16, 2024

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All of the following are accurate descriptions of a market orientation,EXCEPT which one?

A) Marketing creates value for customers.
B) Marketing involves satisfying customers' needs.
C) Marketing requires conducting extensive market research.
D) Marketing involves managing profitable customer relationships.

Market Orientation

A business approach that prioritizes identifying and meeting the needs and wants of customers through product innovation and customer service.

Customer Relationships

The ongoing process of engaging and maintaining ties with a company's customers.

Market Research

The method of collecting, analyzing, and understanding data regarding a market, which includes insights about prospective customers and competitors.

  • Recognize the importance and key components of market orientation for businesses.
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Iyanna ClarkeMay 19, 2024
Final Answer :
C
Explanation :
Market orientation involves focusing on understanding and meeting the needs and wants of customers, rather than primarily focusing on extensive market research. While market research is a component of understanding customer needs, it is not the defining characteristic of a market orientation.